seminar topics

9:00 – 9:15

Welcome

Video. Sponsor Introductions. Overview of High Rock and team. Goal of seminar. Brief branding overview/worksheet. Case study
 

9:15 – 10:00

Marketing in a Soft”er” Economy

Learn how to combine the best of the new with the best of the old. Uncover a unique plan for your business and save room for innovation.
 

(10 minute break)

10:10 – 11: 00

Your website + Social Networking = :)

Discover the fundamentals of Facebook, Twitter, YouTube and LinkedIn. Learn how to uniquely apply how to use these tools for your organization.
 

(10 minute break)

11:10 – 12:00

Small Business Panel: Social Media Case Studies

Our small business representatives will give real world advice on what has worked for them. Offering specific examples from idea to implementation. Q/A will follow.
 

Lunch

Sponsor mention. Intro to afternoon sessions.
 

1:00 – 1:45

Combining Traditional Media and New Media

Traditional, offline marketing can still be very effective in reaching your prospects and future customers, especially as it relates to driving visitors to your website. We’ll discuss how your business can benefit and help you prepare a plan.
 

(10 minute break)

1:55 – 2:45

Website Fundamentals: Part 1

There are tried and true ways of building and maintaining a successful website. There are also common mistakes made along the way. We’ll also review how content really is king and help you build strategies for keeping your website up-to-date.
 

(10 minute break)

2:55 – 3:45

Website Fundamentals: Part 2

We will touch on search engine marketing, measurement and integration of social media tools.
 

(10 minute break)

3:55 – 4:45

Speaker Panel and Q/A

4:45 – 5:00

Wrap-Up

 

*Please Note: Seminar topics and speakers are subject to change.

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